SSG Landers signed a memorandum of understanding (MOU) with Fighters Sports & Entertainment (FSE), the marketing subsidiary of the Nippon Ham Fighters, at 1:00 p.m. on April 22 at Escon Field Hokkaido (hereinafter referred to as Escon Field).

In March, FSE visited SSG's club office and proposed that SSG become the Korean business partner for the Japan-Korea Dream Players Game (Japan-Korea OB Legends Match), and from there, the two organizations decided to expand business exchanges across various fields, including stadium construction, club business, and sports marketing.

In particular, SSG expects to contribute to the completion of the Cheongna Dome Stadium by actively benchmarking FSE's rich experience and knowledge in creating stadiums and complex cultural spaces.

FSE has the know-how to organically develop business utilizing dome stadiums, having successfully completed Japan's first retractable natural grass dome stadium, Escon Field, within F Village, which combines various entertainment elements such as hotels, shopping malls, food and beverage facilities, and generated 25.1 billion yen in revenue in its first year of operation, an increase of 9.3 billion yen (approximately 59%) from the 15.8 billion yen in revenue generated in 2019 when 메이저사이트 the existing Sapporo Dome was used.

As part of the business agreement, the two clubs will also activate mutual talent exchange, as well as exchanges in the fields of marketing and fan entertainment, and will create new experiences for fans in both countries through various joint marketing activities.

CEO Min Kyung-sam, SSG Lee Jong-hoon, General Manager Ken Maezawa, and FSE Hitoshi Mitani attended the signing ceremony, which consisted of an introduction of the agreement, a signing and exchange ceremony of the agreement, a commemorative photo shoot, and greetings at the end of the ceremony.

SSG CEO Min Kyung-sam said, “As the business environment for baseball teams has recently become more complex and diversified, we believe it is essential to have close exchanges with overseas teams. It is meaningful to sign a business agreement with the Nippon Ham Fighters, one of the most groundbreaking and challenging NPB teams, and we hope that fans will look forward to the future endeavors of both organizations.”

Ken Maezawa, General Manager of Nippon Ham Fighters, added, “First of all, I would like to express my sincere gratitude to SSG Landers for their hard work and dedication in making the Dream Players Game possible. This has been a project that we have wanted to do since we started planning it in 2015, and we hope that this tournament will further revitalize the exchange between Japanese and Korean baseball. We hope that the SSG Landers' new stadium, which is being prepared now, will become a world-class stadium, and we will spare no effort in providing support and advice.”