Google Ads, more commonly referred to as Pay-Per-Click (PPC) advertisements, are renowned for their ability to kick-start marketing campaigns and generate valuable leads for conversions. For businesses in San Antonio, Google ads can be used to gain an edge in the market and target consumers when they are ready to take action to maximize ROI potential. While an SEO-driven approach can take months to boost your business, Google ads can speed up the process and instantly boost your online presence. If you are a business in San Antonio looking for ways to grow the business, this blog will highlight how to leverage Google ads for business growth:

Setting up a Google Ads Account

The first step for business growth is to set up a Google Ad account (which is free of cost). Once you create an account, you can start working on your campaign, which includes:

Researching keywords for your target audience

This is a two-step process where you need to identify your target market, then research the keywords you can use to reach them. This is a necessary process that helps you design a Google Ad campaign that yields leads with a high-quality score. Remember that a higher-quality lead is more likely to convert into a paying customer than a usual visitor.

Setting a campaign budget

This is a crucial step for your Google Ad campaign, and you must be vigilant while setting a budget. The budget you define is the amount you allow Google to spend on your advertisement campaign. While Google uses your budget in a highly efficient manner to maximize reach and visibility, there are other elements you need to be wary of when creating a Google Ads campaign, such as:

1- Setting a campaign start and end date to avoid being charged unnecessarily

2- Defining a daily budget to avoid overspending

3- Setting the max budget you are willing to pay for a lead.

Once you set the right parameters for your budget, you can rest assured that you won't be shocked when you receive an invoice for the campaign from Google.

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Designing the Ad Campaign

Google Ads offers three advertising options, and you can choose whichever you like. You can create advertisements in the following formats:

1- Text Advertisements : These are the most basic form of Google ads you can create on Google to promote your business.

2- Image-based advertisements : This feature allows you to post an image to advertise your products and services.

3- Video Ads : You can create short video advertisements (typically 15-16 seconds) that can be displayed before or during YouTube videos.

Launching the Campaign

Once you have created the advertisement, it's time to choose your focused keywords or key phrases against which Google should display your ads. You also need to define the targeted location and targeted audience to display your ads to relevant people only.

Time to get started

Now that you know how to leverage Google Ads for business growth in San Antonio, it's time to give it a go. However, to maximize your paid advertising efforts, you should consult with a professional SEO services provider, as they are well-versed in trending updates and changes to Google's algorithms.