South Korea's capital, Seoul, is a city that balances rich history and modern innovation. Ancient palaces and traditional villages mix interspersed with futuristic skyscrapers and bustling quarters, there is something for everybody in Seoul. History buffs, foodies and shopaholics alike will finds plenty to explore in this dynamic city. Here’s a guide to the best places to visit in Seoul now.

1. Dongdaemun Design Plaza (DDP) – A Masterpiece of Modern Design

One of the most symbolic architectures in Seoul would be Dongdaemun Design Plaza (DDP) It is an artistic & cultural hub designed by world-famous architect Zaha Hadid with a futuristic look. This historic mansion hosts exhibitions as well as fashion shows and design events year-round. The DDP is a photographer & architecture lover’s dream thanks to its stunning curves & seamless design. Whether you’re wandering around its lush exhibition halls or taking in one of its many art installations, DDP should be on your to-do list when you’re in Seoul.

2. Bukchon Hanok Village – Experience Traditional Korea

For an authentic yet touristic experience of Korea’s traditional side, Bukchon Hanok Village is a place to go. This charming community features hundreds of traditional Korean homes, called hanoks. Bukchon, close to the Gyeongbokgung Palace, is a glimpse of Seoul’s past. The village itself is the perfect mix of historical architecture and narrow streets, and so a great place to explore on foot. Bukchon is one of those neighborhoods that gives you the sensation that you’ve traveled back in time while remaining amid a skyline.

3. Gyeongbokgung Palace – A Royal Experience

Another history highlight is Gyeongbokgung Palace, the largest of Seoul’s five grand palaces. Built in the 14th century, it was the main royal palace of the Joseon Dynasty. The complex consists of palaces, gardens, gates, which are all rich in history and very photogenic. Make sure not to miss the changing of the guard ceremony, which takes place twice a day. Being one of Seoul’s notable landmarks, it’s a noted icon of Korea’s royal past.

4. Namsan Tower – A View Above the City

Namsan Tower (N Seoul Tower) has one of the best panoramic views of the city. Towering at 237 meters, one can't miss the opportunity to see Seoul from a top point when visiting. The observation deck is accessible by taking either a cable car or a hike up the mountain. At the top you will have stunning views of the city and the surrounding mountains. The tower is most beautiful at night, when the city lights twinkle far below. For something different, don’t forget to hang a love lock on the fence at the top of the tower, a trend among couples visiting Namsan.

5. Insadong – A Cultural Paradise

For those who want to dig deeper and immerse themselves in history and culture at the same time, Insadong should be on the list to visit. This lively neighborhood is filled with traditional Korean shops, art galleries, tea houses and antique stores. Stroll down the main street and you’ll see a variety of handmade wares like pottery, calligraphy, and hanbok (traditional Korean clothing). The best place to try traditional Korean tea and snacks is also Insadong. It’s a great place to grab a unique thing to do in Seoul or have a bit of quiet time in a traditional tea house.

6. Hongdae – A Hub of Youth Culture

If you're looking for an active, hip and youthful vibe, look no further than Hongdae. This area near Hongik University is famous for ongoing nightlife, street art and creative culture. The neighborhood is brimming with indie shops, cafes and live music venues, making it an ideal destination for young travelers. In the evening, Hongdae turns into a vibrant area filled with music played by street performers, dance crews, and popular nightclubs. It’s one of the more unique things to do in Seoul as it offers an atmospheric, modern atmosphere compared to the more traditional venues in the city.

7. Lotte World Tower – Soaring to New Heights

Standing at an impressive lotte world tower height of 555 meters, the Lotte World Tower is the tallest building in South Korea. This contemporary architectural wonder boasts a luxury hotel, shopping mall, observation deck and beyond. The observation deck (located on the 123rd floor) gives spectacular 360-degree views of Seoul and its surroundings. On a clear day, you could even see Mount Bukhansan. If you are looking at one of the most attractive places to watch the height and beautiful view of the country, the Lotte World Tower is one of them.

Hidden Gems in Seoul

The popular tourist attractions in south korea are all worthy of a visit, but Seoul has a wealth of hidden gems waiting to be found. These other attractions provide a quieter visit without the crush of summer crowds. For example, you can visit Seochon Village, located adjacent to Gyeongbokgung Palace, a sleepy neighborhood sprinkled with quaint cafes and traditional homes. Another refreshing area out of the busy city is Bukhansan National Park with beautiful hiking trails and fantastic nature, upplýsingar um ferðalög 2023. So if you want something a bit different and less common, be sure to plan for some of these little off the beaten path things to do!

Places to Visit in Korea Beyond Seoul

Of course, Seoul is the focal point of any South Korea trip but there are many other interesting destinations in the country. Other areas to places to visit in Korea beyond Seoul include the gorgeous, resort island of Jeju, the cultural city of Gyeongju and the coastal city of Busan. Every area has a unique ambiance, from breathtaking beaches and mountains to historic temples and a bustling metropolis.  If you have the time, definitely travel outside of Seoul and see more of South Korea.

Practical Travel Tips

Getting ready to visit Seoul? Here's what you need to know. Make sure to check South Korea tourist visa requirements early if you are traveling from outside the country otherwise it might ruin your travel plans.

The South Korea visa application process is relatively straightforward however, having all your documents in order is key to avoiding delays. You might need to submit proof of accommodation, flight itinerary and financial records with the application, It makes sense to begin the application earlier so that you have enough time to explore.

Wrapping up this guide

Seoul effortlessly intertwines history, culture, and the modern, and has something thrilling to offer to every type of traveler. From one-of-a-kind experiences to everlasting moments, Seoul is always filled with vivid energy. Whether you’re biding time or staying awhile, there are more experiences to sample. Get your bags ready to explore on to some more hidden gems and have experience that last a lifetime! Your journey in Seoul is only just beginning — what’s stopping you?