The new trend of wholesale beauty products: do you still make money when selling wholesale beauty products now?

Influenced by the epidemic, the large-scale and long-term closure of cosmetics stores has had a huge impact on the industry, but it has led to a huge increase in live sales on the online platform of the cosmetics industry, and the attention to cosmetics has increased. With the overall recovery of the domestic economy, China's cosmetics exports have increased significantly. Although the global epidemic has had a certain impact on China's beauty industry, as an industry closely related to life, the beauty industry has great potential for development!
With the awakening of refined life and fashion awareness, consumers pay more and more attention to makeup etiquette, and the growth of high-end beauty brands in the domestic consumer market is also increasingly strong.
The beauty market is still strong: in recent years, with the emergence of the new economy and new business forms, the overall situation of the country has recovered strongly, and many domestic cosmetics have embarked on the road of rise. Although the impact of the epidemic has led to the closure of many offline stores, the popularity of China's cosmetics market has not decreased. According to statistics, the scale of China's cosmetics market has reached 472.635 billion yuan in 2020, and it is estimated that the scale of China's cosmetics market will reach nearly trillion yuan in 2026.
According to the data, the global cosmetics market has reached 75.1 billion US dollars in 2020, and it is estimated that the global cosmetics market will reach 169.67 billion US dollars by 2025.
Consumers' demand for wholesale beauty products is constantly upgrading: with the substantial increase in the consumption of wholesale beauty products, consumers' demand for the type structure and quality structure of beauty products is also constantly upgrading! Consumers' demand for the brand, quality, etc. of beauty products is increasing, and the demand structure is becoming more diversified! At the same time, safety, green, and science have become important factors in beauty consumption, and the price difference in beauty quality has gradually widened. Consumers continue to put forward higher requirements for the types and quality of beauty products, which also forces the beauty industry to strengthen the deep cultivation of the supply chain of beauty products!
The popularity of mainstream platforms: today in the network era, it is not difficult to find the popularity of wholesale beauty products on mainstream platforms. According to the market analysis, the fact that the domestic cosmetics market is dominated by women has not changed, while the overall consumption level of the male market has more room for growth. "Men begin to become beautiful" has become a hot topic on the Internet.
Live broadcast with goods has become the main battlefield for many high-end brands to "return blood". The target consumer groups and channel attributes of the live broadcast room force the image of high-end brands to be more people-friendly. It also increases the exposure and heat of wholesale beauty products, indirectly stimulating the purchase!