Google ranking basically means sorting through thousands of web pages based on the relevance of their content as per the search requirement of the user. For this purpose there are hundreds of factors responsible. These factors help Google to judge the content of your website that is either the data is compatible with the online search requirement. Google is the most popular search engine followed by many others like yahoo and bing. More than ninety per cent of the searches are done on google which definitely gives it upper hand to dominate other search engines. Hence, everyone is running behind google rankings to get a spot or visibility on the mostly used search engine. This gives rise to entertain the factors responsible for these rankings. Denver SEO company know how to optimize all these factors and can be a great help to your growing business.  

    Understand google ranking factors

Google ranking factors are little information or basis for deciding the performance and compatibility of any webpage in line with search query. These factors include every small detail from word count of a webpage to the page load time and time taken to load the images. These factors are used just to provide the consumer the best experience and relevant information that they intend when they leave a search query.

Some of the most important google ranking factors are discussed in this article. 

        1. Website structure

A website's structure is a crucial factor which should be considered and especially by the ones launching their new sites. Architecture and design of your website plays a vital role in indexation. A simply structured website without any ambiguity and complexity helps Google to crawl and reach your webpage. Adding subdirectories and sections can puzzle google. This problem can be solved smartly by putting up a sitemap of important pages directed directly on a click. Sitemaps directs and navigates google crawlers to index your page or find new content. 

         2. Quality of content

Quality of the content is one of the most important factors that impact the rankings of your web page. A unique and freshly brewed content which is helpful to the user always gets a better ranking on google and visibility in search engine result pages (SERPs). Special attention is devoted to the quality of the content. If it's valuable to the user it will definitely rank. 

There are separate measures to know the content quality which are:

•  Originality and uniqueness of the content
• Fresh and up to date content
• Structure of the content
• Length of the content3. Content relevancy and search intent

If your content matches the search query and its intent then the chances of ranking higher increases for your content. Intent means the aim and intention of users' query that they want to achieve. If your content fulfills their intent then you will be visible on the search engine result pages (SERPs). A content should be written in the form which is understood by all the users and feeds the curiosity of every user. This helps in better user engagement and people come looking for your content because of its simplicity and authenticity.  

          4. Website loading speed

Google also believes in giving the best experience to its users. Therefore, page loading speed is also a factor that is considered while ranking a web page. It is made the core web vital by google in 2021. It is important because it helps in determining the overall speed of your webpage along with different other factors like images, fonts and videos. Most of the websites face this problem because they upload large high definition images. This is also necessary but this issue can be solved by compressing these elements without compromising its clarity. This not at all concerns beating through the cut throat competition but there are a standard amount of minutes certified by google which should be met. 

         5. Keyword optimization

Use of keywords is the most well known and popular factor impacting google rankings. It is very important to write a keyword rich blog with originality. Keywords are basically terms which match the search query and are mostly asked by the users on the search engines. Therefore, it is essential that your content must have those terms so that the audience can reach out to your page. Denver Local SEO Company. Keywords play an important role in indexation on the search engines. 

Keyword optimization is possible through many ways. Some are:

• Title tags
• Image Alt text
• Meta descriptions

An important tip is that organic insertion of keywords is required. Stuffing your content with keywords is not effective SEO practice and does not benefit you in any way.